Correct

Social desirability is a response set in which the participant
responds to research tasks according to his or her beliefs
about what is the most desirable behavior. Essentially, it is
the tendency to put oneself in the best possible light, to look
good for the researchers. This tendency can interfere with the
participants’ responses to the experimental manipulations of the
researcher; it can over-ride the intent of the research. Thus,
social desirability response sets create inaccuracies and
increase measurement error. Indeed, any type of response
set is likely to increase measurement error.