Ninth Edition CoverGraziano & Raulin
Research Methods (9th edition)

Major Steps in
Survey Research

Listed below are the major steps in survey research. This list is taken from Chapter 13 of the text (Table 13.2).

  1. Determine what area of information is to be sought.
  2. Define the population to be studied.
  3. Decide how the survey is to be administered.
  4. Construct the first draft of the survey instrument; edit and refine the draft.
  5. Pretest it with a sub-sample; refine it further.
  6. Develop a sampling frame and draw a representative sample.
  7. Administer the final form of the instrument to the sample (to the respondents).
  8. Analyze the data, interpret, and communicate the results.