Survey Construction Techniques

Survey Construction References

Fink, A., & Kosecoff, J. (1998). How to conduct surveys: A step-by-step guide (2nd ed.). Thousand Oaks, CA: Sage.

Haworth, J. (Ed.) (1996). Psychological research: Innovative methods and strategies. London, England: Routledge.

Kirk-Smith, M. (1998). Psychological issues in questionnaire-based research. Journal of the Market Research Society, 40, 223-236.

Kuechler, M. (1998). The survey method: An indispensable tool for social science research everywhere? American Behavior Scientist, 42, 178-200.

Osgood, C. E., Suci, C. J., & Tannenbaum, P. H. (1957). The measurement of meaning. Urbana, Ill: University of Illinois.

Posavac, E. J. & Carey, R. G. (1980). Program evaluation: Methods and case studies. Englewood Cliffs, N. J.: Prentice Hall.

Singleton, R., Straits, B, C., Straits, M. M., & McAllister, R. J. (1988). Approaches to social research. New York: Oxford University Press.

Sudman, S., Bradburn, N. M., & Schwarz, N. (1996). Thinking about answers: The application of cognitive processes to survey methodology. San Francisco, CA: Jossey-Bass.